So you’ve mastered lead generation, and the leads are coming in. But revenues aren’t skyrocketing. What’s going on?!
“I thought I had Adwords figured out!”
The problem is likely one of two things:
- Your lead quality stinks.
- You’re not nurturing leads properly.
For number 1, fixing that has to do with how you’re targeting with your PPC ads, and how well you’re communicating on a landing page (among other things). But let’s assume for now that your lead quality is okay. You’re finding people that are interested in your service or product, but they just aren’t making that final purchasing decision.
Meet Your Next Challenge: Lead Nurture
There are many different versions of a lead funnel, and they can be pretty unique by industry (a dentist’s lead funnel will look different than a catering leads funnel). But here is a rough idea of the stages of a customer cycle: