Lead Nurturing 101

Lead Nurturing 101

So you’ve mastered lead generation, and the leads are coming in. But revenues aren’t skyrocketing. What’s going on?! “I thought I had Adwords figured out!” The problem is likely one of two things: Your lead quality stinks. You’re...
Small Businesses and Social Media

Small Businesses and Social Media

What works and what doesn’t Social media for local businesses can become stagnant very easily. For one, many businesses don’t have the budget for a full time social media manager. Second, the pages often don’t get many new followers, so business...
How To Calculate Value In a Social Media Post

How To Calculate Value In a Social Media Post

If you’re a business, doctor’s office, restaurant, you probably wonder how much time to spend on social media. Maybe you even have a decent following, but you aren’t sure that your followers actually help your business. Let’s look at imaginary...
How to Promote Your Content

How to Promote Your Content

How to Get Your Content Seen First and foremost, let’s establish this golden rule: content matters! SEO, education, recognition, authority, etc.; the reasons go on and on. Content is king! But your content isn’t getting views, the buzz, or the interaction you’re...
How Millennials Respond to Digital Marketing

How Millennials Respond to Digital Marketing

In today’s generation, there’s not a lack of social media use and interest in technology – quite the opposite. And because of the strong influence technology and social media has, it forces digital marketers to work harder to keep up with the overly active population....