The Components of Your Marketing IQ Score.

When we determine your score, we take many factors into account.

Website IQ

• Landing pages, special offers, CTAs and overall conversion effectiveness
• Performance/load times
• Onsite SEO
• Google Analytics (page views, unique visitors, bounce rate, etc.)
• Content marketing (Yoast parameters, blogs posts, thought leadership, etc.)
• Security/SSL (https)

Search IQ

• Keyword strategy (top 5-8 keywords + locations)
• Rankings for target keywords + locations (compared with competitors)
• GMB analytics (asking for directions, phone calls, etc.)
• PPC analytics (impressions, leads, conversions, costs, ROI, etc.)

Social IQ

• Social media analytics (likes/followers, etc.)
• Paid ads (impressions, leads, conversions, ROI, demographics, interests, etc.)
• Reviews (ratings 0-5, volume, negative review response)

Nurture IQ

Nurture IQ is all about how you nurture your leads through the sales/conversion process. Ideally, a CRM is put in place to capture, manage and process leads through the sales/conversion cycle. At the very least, it is best to have an email management app like MailChimp.

• CRM
• Email marketing
• Texting apps
• Referral programs